安顺学院学报2024，Vol.26Issue(5)：42-50,9.
场景理论视域下民族村寨旅游沉浸式体验生产机制研究
Investigating the Production Mechanism of Immersive Experiences in Ethnic Village Tourism from the Perspective of Scene Theory
摘要
Abstract
Ethnic village tourist destinations are places where tourists experience ethnic culture and pursue simple folk customs,and have been highly sought after by most tourists in recent years.However,ethnic village tourism also faces the problem of"one village for every thousand",making it difficult for tourists to obtain immersive experiences.The author takes ethnic village tourists in Guizhou Province as the survey objects,collects data through a self—directed questionnaire,and uses structural equation mod-eling to empirically test the impact and mediating mechanism of experience scenes constructed around phys-ical experience,situational experience,and artistic conception experience on perceived value,immersive experience,and satisfaction.Suggestions are proposed to create immersive experience scenes for ethnic vil-lage tourists and improve their satisfaction.关键词
场景理论/民族村寨/沉浸体验/生产机制Key words
scene theory/ethnic villages/immersive experience/production mechanism分类
管理科学引用本文复制引用
宋育典,孙小龙,秦彬朦,肖欢欢..场景理论视域下民族村寨旅游沉浸式体验生产机制研究[J].安顺学院学报,2024,26(5):42-50,9.基金项目
国家社科基金项目"西南民族村寨旅游商业规模效应及适应性评价体系建构研究"(21BMZ052) （21BMZ052）
贵州省高校哲学社会科学实验室项目"西南民族文化遗产数字基因提取技术与创新应用实验室"(黔教哲[2023]04号) （黔教哲[2023]04号）
贵州省教育厅高校人文社会科学研究项目"贵州省红色文化与旅游产业融合协同效应与路径化研究"(2024RW93). （2024RW93）
