现代信息科技2024，Vol.8Issue(21)：88-95,101,9.DOI:10.19850/j.cnki.2096-4706.2024.21.018
基于LDA主题模型及情感分析的电商直播热点主题分析
Analysis of Hot Topics in E-Commerce Live Streaming Based on LDA Topic Model and Sentiment Analysis
摘要
Abstract
Starting from the hot events in the field of E-Commerce live streaming,this paper uses Octoparse to capture textual data from Weibo platform from September 10th to October 26th.By comprehensively applying sentiment analysis and LDA clustering method,it conducts an in-depth analysis of the hot topics and corresponding public opinion themes on Weibo during this period.The aim is to provide academically-based marketing strategies and development suggestions for the three parties of E-Commerce anchors,brands and platforms.The hot events in E-Commerce live streaming highlight issues such as industry pricing,anchor trustworthiness and platform competition fairness,while also revealing that changes in consumer sentiment can bring new opportunities for brand marketing.关键词
LDA模型/情感分析/电商直播/国货营销/平台竞争Key words
LDA model/sentiment analysis/E-Commerce live streaming/domestic product marketing/platform competition分类
信息技术与安全科学引用本文复制引用
张小婉,毕如倩,张雨娟..基于LDA主题模型及情感分析的电商直播热点主题分析[J].现代信息科技,2024,8(21):88-95,101,9.基金项目
2022安徽省高校科研(哲学社会科学类)重点项目(2022AH050016) （哲学社会科学类）
