健康发展与政策研究2024，Vol.27Issue(4)：293-300,8.DOI:10.12458/HDPR.202406002
用户对公共卫生类微信公众平台信息的采纳意愿影响因素研究:基于UTAUT模型
Study on factors influencing users'intention to adopt information from public health WeChat official accounts:based on the UTAUT model
摘要
Abstract
Objective To provide insights for enhancing the dissemination capabilities of public health science popularization,this study analyzed the pathways of factors influencing users'intention to adopt information from public health WeChat official accounts.Methods Utilizing the unified theory of acceptance and use of technology(UTAUT)as the theoretical framework,and incorporating methods such as expert consultations and literature reviews,the hypothetical theoretical model of factors influencing users'intention to adopt information adoption from public health WeChat official accounts was constructed.Distribute online questionnaires to collect data,and the software Smart PLS 4 was employed to establish a structural equation model for path analysis of the influencing factors.Results 874 valid questionnaires were collected in total.The model explained 80.5%of the variance in users'intention.Information usefulness(β=0.154,P＜0.001),information quality(β=0.104,P=0.030),facilitating conditions(β=0.354,P＜0.001),and source credibility(β=0.352,P＜0.001)had direct positive impacts on users'intention.Additionally,source credibility(β=0.018,P=0.043),social influence(β=0.020,P=0.008),effort expectancy(β=0.077,P＜0.001),and facilitating conditions(β=0.029,P=0.020)also indirectly influenced users'intention through the perceived usefulness of the information.Conclusions Information usefulness,quality,facilitating conditions,and source credibility can significantly and positively predict users'intention to adopt information from public health WeChat official accounts.Moreover,source credibility,social influence,effort expectancy,and facilitating conditions can indirectly influence users'intention through the mediating variable of information usefulness.This highlights the importance for operators of public health WeChat official accounts to focus on enhancing users'adoption intention to promote the healthy development of the platform.关键词
公共卫生/微信公众平台/采纳意愿/偏最小二乘法结构方程模型Key words
public health/wechat official accounts/adoption intention/partial least squares structural equation model分类
医药卫生引用本文复制引用
任慧,周梦涵,于思雨,肖绍坦,傅华..用户对公共卫生类微信公众平台信息的采纳意愿影响因素研究:基于UTAUT模型[J].健康发展与政策研究,2024,27(4):293-300,8.基金项目
上海市浦东新区科技发展基金(PKJ2023-Y74) （PKJ2023-Y74）
