鞋类工艺与设计2024，Vol.4Issue(21)：26-28,3.DOI:10.3969/j.issn.2096-3793.2024-21-009
地域文化在城市品牌形象设计中的应用
The Application of Regional Culture in Urban Brand Image Design
摘要
Abstract
In today's globalization,the competition between cities is becoming more and more fierce,and if a city wants to stand out among many competitors,its brand image design must fully reflect the unique regional culture.Regional culture gives the city a unique temperament and soul,so that people can emerge with strong local characteristics as soon as they mention this place.This"memory point"is crucial for attracting tourists,investment and talents.Therefore,in-depth exploration and clever use of regional culture can make the city brand image more recognizable,and also enhance the sense of belonging and identity of urban residents,which is of great significance for the long-term development of the city.关键词
地域文化/城市品牌/形象设计/应用研究Key words
regional culture/city brand/image design/applied research分类
社会科学引用本文复制引用
吴学行..地域文化在城市品牌形象设计中的应用[J].鞋类工艺与设计,2024,4(21):26-28,3.
