鞋类工艺与设计2024，Vol.4Issue(21)：101-103,3.DOI:10.3969/j.issn.2096-3793.2024-21-034
品牌形象展现非遗技艺的设计探索与实践
The Brand Image Shows the Design Exploration and Practice of Intangible Cultural Heritage Skills
摘要
Abstract
The thesis takes brand image design as the research object,and discusses in depth how to show the unique charm and cultural value of non-heritage skills through design practice.Under the background of the new era,the inheritance and development of non-heritage skills are facing many challenges,and brand image design,as an effective means of communication,is of great significance to enhance the public recognition of non-heritage skills and strengthen their market competitiveness.By analyzing the historical origin,cultural connotation and technical characteristics of Zhi Bei Village Vermicelli Factory,we propose the principles and methods of brand image design based on non-heritage skills for Zhi Bei Village"Song Ji"Vermicelli Factory from the aspects of brand positioning,design element extraction and visual expression,and carry out design practice and application.关键词
非遗技艺/品牌形象/知北村"宋记"粉坊/设计实践Key words
non-heritage skills/brand image/zhi bei village"song ji"vermicelli/design practice分类
社会科学引用本文复制引用
李沫,边嘉洋..品牌形象展现非遗技艺的设计探索与实践[J].鞋类工艺与设计,2024,4(21):101-103,3.
