鞋类工艺与设计2024，Vol.4Issue(21)：104-106,3.DOI:10.3969/j.issn.2096-3793.2024-21-035
乡村振兴视域下特色农产品包装设计创新研究
Research on the Packaging Design of Specialty Agricultural Products within the Context of Rural Revitalization Case Study——The Packaging Design of Xianglian Products
摘要
Abstract
On the journey of the new era,agricultural products with distinctive regional features are bursting with unprecedented vitality,and innovative packaging design significantly boosts regional economic growth.Addressing the primary issues in the packaging of Hunan Xianglian agricultural products,this article integrates the essence of Hunan's red culture deeply into these specialty agricultural products and proposes a packaging design strategy for Xianglian agricultural products rooted in interactive experiences.Additionally,this article integrates regional symbols to promote the design preservation and dynamic innovation of red culture,aiding in the brand development and market expansion of regional agricultural products,and contributing wisdom and strength to the comprehensive implementation and in-depth development of rural revitalization strategies.关键词
特色农产品/包装设计/用户体验/红色文化Key words
specialty agricultural products/packaging dsign/user experience/red culture分类
社会科学引用本文复制引用
刘京,胡春..乡村振兴视域下特色农产品包装设计创新研究[J].鞋类工艺与设计,2024,4(21):104-106,3.基金项目
1.2023年张家界学院校级科学研究项目《乡村振兴视域下特色农产品包装符号化设计探究》(项目编号:zyyb202307) （项目编号:zyyb202307）
2.2024年张家界市哲学社会科学课题《乡村振兴视域下张家界特色产品包装创新设计研究》(项目编号:zjjskl2024082) （项目编号:zjjskl2024082）
