摘要
Abstract
In the context of fashion culture,optimizing the design of tourism cultural and creative products can improve the current situation of tourism cultural and creative product design in China,enhance the quality of tourism cultural and creative product design,and enable tourism cultural and creative products to innovate.However,analyzing the current situation of tourism cultural and creative product design in China,it can be found that there are still problems such as lack of fashion innovation,neglect of cultural connotations,and slow research and development speed.Therefore,based on the background of fashion culture,Chinese designers should combine regional culture,strengthen content innovation,highlight product characteristics,grasp popular trends,and attach importance to product functions.关键词
时尚文化/旅游文创/产品设计Key words
fashion culture/tourism cultural and creative industries/product design分类
轻工纺织
