城市建筑2024，Vol.21Issue(23)：147-150,4.DOI:10.19892/j.cnki.csjz.2024.23.29
基于网络评价的桂林历史景观旅游地形象感知倾向研究
Research on the Image Perception Tendency of Guilin Historical Tourism Destination Based on Network Evaluation
摘要
Abstract
The tourists'network evaluation on scenic spots reflects tourists'emotional cognition on scenic spots.This paper takes the historical landscape in the main urban area of Guilin as the research object,selects Ctrip's online reviews as the main data source,and uses ROST CM6.0 software to explore the image perception and emotional tendency of tourists on 11 historical landscape tourism destinations in the main urban area of Guilin.It is summarized that tourists'perceptions of Guilin's main historical landscape nodes show an overall positive tendency.In the overall evaluation of the 11 historical landscape tourism destinations in Guilin's main urban area,the percentage of highly positive sentiment towards the scenic spots is close to the percentage of moderate and average sentiment.Based on this,the corresponding improvement and optimization utilization strategy is proposed.关键词
城市历史景观/网络文本分析/情感感知/桂林Key words
urban historical landscape/web text analytics/emotional perception/Guilin分类
土木建筑引用本文复制引用
田梦瑶,朱金兰,陈张婷..基于网络评价的桂林历史景观旅游地形象感知倾向研究[J].城市建筑,2024,21(23):147-150,4.基金项目
广西高校中青年教师科研基础能力提升项目(2024KY0847、2023KY0834) （2024KY0847、2023KY0834）
2023年桂林旅游学院校级课题项目(2023B05) （2023B05）
2023年广西壮族自治区级大学生创新创业训练计划项目"情感地理学视角下桂林历史景观游客情感特征研究——以桂林主城区为例"(202311837099) （202311837099）
