摘要
Abstract
Our country's tourism industry is at a crucial turning point for transformation and upgrading.The tourism consumption demand of the people is shifting from low-level to high-quality and diversified experiences.Thus,resort areas,being capable of meeting the diverse demands of consumers,are gradually becoming a hot spot of demand.However,in this blue ocean of resort tourism,the market competition remains fierce.Resort areas in close geographical proximity exhibit significant environmental similarities,leading to severe homogenization and evident competition but insufficient collaboration.In order to solve the bottleneck for the quality and efficiency of resort areas during the process of development,new strategies need to be adopted.In light of this,this paper introduces the theory of co-opetition and takes the tourism resort areas of Suzhou,which have large quantities and high homogenization,as the research subject.Based on an in-depth exploration on the current state of co-opetition,the paper summarizes the key issues existing in its development.It then proposes measures for the coordinated development of resort areas from four perspectives:emphasizing participants,creating added value,refining rules,and extending scope.关键词
旅游度假区/竞合/协同发展/策略Key words
tourist resort/co-opetition/coordinated development/strategy分类
建筑与水利
