数字技术赋能林业和旅游业深度融合的机制研究OA北大核心CHSSCDCSTPCD

⑴ Background——After years of exploration and practice,the integration of forestry and tourism has made some achievements,but it can not meet the needs of the market.Due to the low efficiency of factor allocation of forestry and tourism resources and the lack of strong financial support,the deep integration of forestry and tourism is hindered.The rapid development of digital technology can accelerate the penetration,crossover and reorgani-zation of industries through positive feedback mechanisms and innovative development effects,which provides new growth drivers for the deep integration of forestry and tourism.However,at present,there are few researches on how digital technology can effectively enable the deep integration of forestry and tourism and how to achieve it. ⑵ Methods——On the basis of theoretical analysis,this paper put forward the research hypotheses,and selected the level of deep integration of forestry and tourism as the explained variable,the level of digital technol-ogy development as the explanatory variable,the consumer demand and technological innovation as the mediating variables.Government support intensity,public transport service capability,infrastructure construction,econom-ic development level and human capital level were selected as the control variables.Based on the panel data of 30 provinces(municipalities and autonomous regions)from 2011 to 2021,the entropy weight TOPSIS model,cou-pling coordination degree model,benchmark regression model and mediation effect model were used to systemati-cally explore the logic and realization mechanism of the deep integration of forestry and tourism enabled by digital technology from three aspects:direct effect,mediating effect and heterogeneity analysis. ⑶ Results——First,the regression coefficient of digital technology is 0.148,and it passes the significance test at the level of 1%,indicating that digital technology has a significant promoting effect on the deep integration of forestry and tourism on the whole.Second,by constructing the transmission path of"digital technology-con-sumer demand/technological innovation-deep integration of forestry and tourism",the regression results show that the regression coefficients of digital technology on deep integration of forestry and tourism decrease from 0.148 to 0.094 and 0.126 respectively,showing that the consumer demand and technological innovation have the mediating effects in the process of digital technology enabling the deep integration of forestry and tourism.Third,the regression results of heterogeneity test show that the promotion effect of the deep integration of forestry and tourism enabled by digital technology in the central and eastern regions is greater than that in the western region,and the promotion effect in the regions with lower comprehensive digital development level is greater than that in the regions with higher level. ⑷ Conclusions and Discussions——Under the background of the rapid development of digital technolo-gy,the high-quality development of forestry can be promoted through"forestry+",so as to achieve the deep in-tegration of forestry with industry,tourism,health care,education,etc.Based on the above research conclu-sions,the following policy recommendations are put forward:First,actively promote the construction of digital infrastructure in rural areas and promote the development of digital countryside.Second,create a new environ-ment to meet the diversified needs of consumers based on the consumer demands.Third,increase the support for technological innovation and cultivate the competitive advantage of technological innovation.Fourth,implement the targeted development strategies for the deep integration of forestry and tourism according to the heterogeneous characteristics of different regions.