数字图书馆论坛2024，Vol.20Issue(10)：42-52,11.DOI:10.3772/j.issn.1673-2286.2024.10.005
在线视频社区知识交流效果比较测度研究
Comparative Measurement of Knowledge Exchange Effects in Online Video Communities:Referring to the Structured Comment Function of Bilibili
摘要
Abstract
From the perspective of knowledge exchange,this study focuses on the structured comment function within online video communities to assess the effectiveness of knowledge exchange,aiming to provide valuable insights for promoting high-quality knowledge exchange in these communities.By collecting data on videos,comments,and user behavior from a representative online video community,Bilibili,and employing methods such as topic clustering and correlation analysis,the research evaluates the impact of structured comments versus general comments in the knowledge exchange process.Furthermore,the study examines the interconnections between behavioral attribute data,video content data,and comment text data.The findings suggest that the quantity of structured comments is not strongly correlated with video playback numbers but is more influenced by the quality of video content and users'willingness to engage in knowledge exchange.Additionally,structured comments show a greater ability to enhance the depth of knowledge exchange,particularly for niche videos with a dedicated audience.Therefore,the structured comment function is demonstrated to have the potential to reinforce knowledge exchange in online video communities.关键词
结构化评论/在线视频社区/知识交流/评论挖掘/哔哩哔哩Key words
Structured Comment/Online Video Community/Knowledge Exchange/Comment Mining/Bilibili分类
社会科学引用本文复制引用
舒科慧,过其桥,田园,程秀峰,杨金庆..在线视频社区知识交流效果比较测度研究[J].数字图书馆论坛,2024,20(10):42-52,11.基金项目
本研究得到国家自然科学基金项目"基于可解释机器学习的科学知识角色转变预测研究"(编号:72304108)、中央高校基本业务费项目"基于技术要素深度语义理解的创新路径识别及引导策略研究"(编号:CCNU24ZZ140)资助. （编号:72304108）
