科技智囊Issue(11)：72-78,7.DOI:10.19881/j.cnki.1006-3676.2024.11.09
理论逻辑与实践路径:新能源汽车品牌叙事中的中国式现代化图景
Theoretical Logic and Practical Pathways:The Prospect of Chinese Modernization in New Energy Vehicles Brand Narrative
王静 1林刚1
作者信息
- 1. 北京工商大学语言与传播学院,北京,102488
- 折叠
摘要
Abstract
[Research purpose]China's new energy vehicles promote China's transformation from a manufacturer of quantity to one of quality,which is a vivid practice of high-quality development and has a profound and self-consistent logical relationship with Chinese modernization.Understanding the interaction logic between China's new energy vehicle brands and Chinese modernization holds significant strategic value and practical implications for building competitive national brands and expanding the influence of Chinese modernization.[Research method]This study explores the theoretical link between Chinese modernization and brands through literature research,and the practical pathways with specific cases.[Research conclusion]Chinese modernization empowers the development of new energy vehicle brands.The modernization of a huge population promotes the emergence of brands,the modernization of common prosperity for all stimulates consumption momentum,the modernization of material and cultural-ethical advancement raises brand value,the modernization of harmony between humanity and nature empowers brand image upgrading,and the modernization of peaceful development enables brand internationalization.Chinese new energy vehicles utilize brand narrative strategies to tell the story of Chinese modernization process.It tells the story of the transformation from Made in China to Smart Made in China through surface information,enhancing the attraction of China's development stories through outward narrative information,demonstrating cultural confidence through deep cultural information.关键词
新能源汽车/国家品牌/中国式现代化/品牌叙事/品牌等式Key words
new energy vehicles/national brand/Chinese modernization/brand narrative/brand equation分类
社会科学引用本文复制引用
王静,林刚..理论逻辑与实践路径:新能源汽车品牌叙事中的中国式现代化图景[J].科技智囊,2024,(11):72-78,7.
