安徽工程大学学报2024，Vol.39Issue(5)：74-83,10.
考虑用户偏好的物流平台区块链增值服务投资和定价策略
Logistics Platform Blockchain Value-added Service Investment and Pricing Strategies Considering User Preferences
摘要
Abstract
Blockchain value-added services have become an important means to improve the digital trans-formation of logistics platforms.Considering that bilateral users of the platform have different significant preferences for blockchain value-added service quality and price,they are divided into two types:block-chain value-added service quality sensitive and price sensitive.This paper studies the investment and pri-cing strategy of logistics platform blockchain value-added services under different types of significant preferences between car owners and cargo owners.Studies show that when bilateral users are asymmetri-cal sensitive,the logistics platform is sensitive to the price of the cargo owners'blockchain value-added service,the car owners'blockchain value-added service quality is sensitive to the situation of higher pri-cing and profit,and the cargo owners'blockchain value-added service quality is sensitive to the situation that the car owners'blockchain value-added service price is sensitive to the situation of higher invest-ment amount of blockchain value-added service quality.When bilateral users are symmetric sensitive,the logistics platform will have higher pricing and investment in blockchain value-added service quality if both bilateral users are sensitive to blockchain value-added service quality,and higher profits if both bi-lateral users are sensitive to blockchain value-added service price.关键词
物流双边平台/区块链技术/增值服务/定价策略Key words
logistics bilateral platform/blockchain technology/value-added services/pricing strategy分类
管理科学引用本文复制引用
王海星,桂云苗..考虑用户偏好的物流平台区块链增值服务投资和定价策略[J].安徽工程大学学报,2024,39(5):74-83,10.基金项目
安徽省哲学社会科学规划项目(AHSKY2022D112) （AHSKY2022D112）
