沈阳体育学院学报2024，Vol.43Issue(6)：117-123,7.DOI:10.12163/j.ssu.20240857
体育品牌消费模式创新:新兴技术驱动的模式演变与路径探索
Innovation in Consumption Models of Sports Brands:Model Evolution and Pathway Exploration Driven by Emerging Technologies
摘要
Abstract
Driven by emerging technologies,the models and pathways of sports brand consumption are continually innovated and optimized.This study employs literature review and logical analysis to systematically expound the main achievements of emerging technologies in advancing sports brand consumption based on consuming behavior models of sports brand and the construction of cognitive patterns.It suggests that emerging technologies promote the model evolution of sports brand consumption by enabling systematic monitoring,enhancing predictive accuracy and optimizing evaluation effectiveness.By establishing a cloud platform for sports brand consumption,developing a predictive model for visual search features,and refining intelligent marketing strategies,sports brand operators can more accurately align with market demands and strengthen interactions between brands and consumers.Looking ahead,advancements in consumer behavior analysis and predictive models,the deep application of omnichannel integration marketing,and the innovative personalized intelligent marketing strategies will drive the ongoing growth of sports brand consumption models,supporting sports brands in maintaining a competitive advantage in a dynamic market.关键词
新兴技术/体育消费/体育品牌/人工智能/消费模式Key words
emerging technology/sports consumption/sports brand/artificial intelligence/consumption model分类
社会科学引用本文复制引用
高思雨,周成林,李海..体育品牌消费模式创新:新兴技术驱动的模式演变与路径探索[J].沈阳体育学院学报,2024,43(6):117-123,7.基金项目
上海体育大学研究生自主科研创新计划项目(YJSCX-2023-033). （YJSCX-2023-033）
