辽宁农业科学Issue(6)：78-81,4.DOI:10.3969/j.issn.1002-1728.2024.06.014
乡村振兴背景下滑县洋香瓜产业发展策略探析
Analysis on the Development Strategy of the Yangxianggua Industry in County with a Decline in Rural Revitalization Background
摘要
Abstract
The prosperity of industries is an inevitable requirement of the rural revitalization strategy and a key factor in promoting high-quality development of agriculture and rural areas.In recent years,Huaxian County in Henan Province has vigorously developed the foreign melon industry,which has contributed greatly to pro-moting the increase of farmers'income and the implementation of the rural revitalization strategy.Based on the author's field research in Huaxian County,Henan Province,the development status of the watermelon industry in Huaxian County is analyzed,and it is pointed out that there is a serious loss of labor force and a shortage of agricultural technology talents;Insufficient efforts in the construction of foreign melon brands;Lack of innova-tion in marketing channels;Serious homogenization of tourism products and other issues,and proposing to in-troduce professional talents and focus on cultivating agricultural technology talents;Strengthen brand building and expand brand effect;Expand sales channels and expand product markets;Developing characteristic tourism,promoting the integration of agriculture and tourism,and other measures to promote the sustainable development of Huaxian's cantaloupe industry.关键词
乡村振兴/洋香瓜/特色农产品Key words
Rural revitalization/Melon/Specialty agricultural products分类
管理科学引用本文复制引用
王少俊..乡村振兴背景下滑县洋香瓜产业发展策略探析[J].辽宁农业科学,2024,(6):78-81,4.基金项目
江苏省研究生科研与实践创新计划项目(422003146) （422003146）
