南阳师范学院学报2025，Vol.24Issue(1)：1-8,8.
基于网络文本分析的河北省度假旅游目的地形象感知研究
Research on image perception of Heibei Province vacation tourism destinations based on web text analysis
摘要
Abstract
Exploring the perception of tourist destination image from the perspective of tourists can obtain tour-ists'demands,find out the shortcomings in the development of tourist destinations,and provide a basis for fur-ther improving the construction of destination image.Based on Mafengwo.com,Tongcheng.com,Ctrip.com,and Tuniu.com,the network evaluation text was extracted,and the content analysis method was used to study the three aspects of cognition,emotion,and overall image with the help of ROST CM 6.0 software.The results show that:(1)Skiing,scenery and animals are the basic cognition of tourists on the image of vacation tourism in Hebei Province.(2)Tourists are more satisfied with the overall emotion of vacation tourism in Hebei Province,and their negative perception is reflected in the scenic spot service,scenic facilities,scenic spot management and price.(3)The overall image perception of tourists'vacation tourism in Hebei Province is divided into three levels and the understanding of the various resort areas in the province is relatively independent.关键词
形象感知/度假旅游/内容分析法/河北省Key words
image perception/holiday tourism/content analysis/Hebei Province分类
管理科学引用本文复制引用
刘建平,焦菁华,罗楚怡,曾杰,刘小睿..基于网络文本分析的河北省度假旅游目的地形象感知研究[J].南阳师范学院学报,2025,24(1):1-8,8.基金项目
国家社会科学基金一般项目(17BKS090) （17BKS090）
