设计2024，Vol.37Issue(24)：1-5,5.
基于类型学的博物馆文创设计研究
MUSEUM CULTURAL CREATION DESIGN STUDY BASED ON TYPOLOGY
摘要
Abstract
Based on the theory of typology,a"morpheme-syntax"model for the design of museum cultural and creative products was constructed,which was based on"design morphemes"and"design syntax".The types of"design morphemes"and"design syntax"of museum cultural and creative products were analyzed.Combined with specific design practice cases of museum cultural and creative products,corresponding design strategies for museum cultural and creative products were proposed.At the same time,based on the"morpheme-syntax"model of the theory of typology and combined with the design of cultural and creative stationery in the Palace Museum,four types of design practices of museum cultural and creative products were carried out.And through consumer cognition,the effectiveness of the design methods and strategies was verified,providing new ideas and methods for the current design and development of museum cultural and creative products.关键词
博物馆/类型学/文创产品/产品设计/博物馆文创产品Key words
Museum/Typology/Cultural and creative products/Product design/Museum cultural and creative products分类
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张祖耀,虞玥,朱媛..基于类型学的博物馆文创设计研究[J].设计,2024,37(24):1-5,5.基金项目
本文为2023年度国家社会科学基金项目(23BDJ055)阶段性成果 （23BDJ055）
