基于八角行为模型的文旅APP设计策略研究OA

In the context of cultural and tourism integration,this paper explores the game design strategy of cultural and tourism App based on user motivation,providing new channels and new ideas for promoting cultural resources.By logically linking the octagonal behavior model with the game-driven approach,the paper categorizes users into four types:goal-oriented,exploratory,incentive-driven,and passive,analyzes the target points and opportunity points of each user type,integrates users'core motivations,and proposes a design framework that covers the dimensions of motivation,feedback,narrative,and social interaction.This provides theoretical support and practical guidance for the application of game-driven design in the cultural and tourism industry.