设计2024，Vol.37Issue(24)：44-47,4.
基于八角行为模型的文旅APP设计策略研究
RESEARCH ON TRAVEL APP DESIGN STRATEGY BASED ON OCTALYSIS ANALYSIS
摘要
Abstract
In the context of cultural and tourism integration,this paper explores the game design strategy of cultural and tourism App based on user motivation,providing new channels and new ideas for promoting cultural resources.By logically linking the octagonal behavior model with the game-driven approach,the paper categorizes users into four types:goal-oriented,exploratory,incentive-driven,and passive,analyzes the target points and opportunity points of each user type,integrates users'core motivations,and proposes a design framework that covers the dimensions of motivation,feedback,narrative,and social interaction.This provides theoretical support and practical guidance for the application of game-driven design in the cultural and tourism industry.关键词
八角行为模型/文旅App/游戏化设计/用户驱动力/文旅融合Key words
Octagonal behavior model/Cultural tourism App/Gamification design/User motivator/Integration of culture and tourism分类
通用工业技术引用本文复制引用
谢雨缘,龙娟娟..基于八角行为模型的文旅APP设计策略研究[J].设计,2024,37(24):44-47,4.基金项目
江南大学研究生教育教学改革研究与实践课题"AI for HASS视角下研究生实践教学模式创新研究"(YJSJGZD24_025)、江南大学国家及省级一流专业持续建设项子项目"数字媒体艺术交互课程群建设"阶段性成果 （YJSJGZD24_025）
