设计2024，Vol.37Issue(24)：119-123,5.
香山商业文化定制字体设计研究
RESEARCH ON CUSTOMIZED FONT DESIGN FOR XIANGSHAN COMMERCIAL CULTURE
摘要
Abstract
The paper aims to summarize and customize a representative set of Xiangshan commercial and cultural fonts.The method is based on the commercial culture of Xiangshan and applies the principle of unified font design.It comprehensively sorts out the historical development of Xiangshan culture,the style characteristics of commercial culture fonts in the Xiangshan area,and the usage scenarios of commercial culture fonts in Xiangshan,aiming to extract the unique charm and essence of Xiangshan commercial culture.As a result,the original commercial fonts in the Xiangshan area were extracted and summarized,and a set of"Xiangshang fonts"with a strong Xiangshan atmosphere was developed.The conclusion is that using the Xiangshan Commercial Tourism Market as the display carrier and"Xiangshang Sports"as the core design element,on the one hand,it showcases the vitality and heritage of Xiangshan culture to tourists,promoting its dissemination in social development,and on the other hand,it also integrates Xiangshan local culture into modern commercial activities,achieving cultural assistance to promote the economic development of the Xiangshan region.关键词
香山文化/商业字体/地域文化/文旅市集/字体设计Key words
Xiangshan culture/Commercial fonts/Regional culture/Cultural and tourism market/Font design分类
通用工业技术引用本文复制引用
张武志,蒋俊杰,陈冰铃..香山商业文化定制字体设计研究[J].设计,2024,37(24):119-123,5.基金项目
广东省哲学社会科学规划项目2022年度学科共建项目,项目名称和编号(香山文化地域特色字体设计研究(GD22XYS15) （香山文化地域特色字体设计研究(GD22XYS15）
