基于网络社群的中医药APP设计研究OA

This paper aims to design an App for the growth-oriented community of traditional Chinese medicine by incorporating the components of an online community,to empower the informatization construction of traditional Chinese medicine with the immediacy and interactivity of online community,and to promote the dissemination and inheritance of traditional Chinese medicine culture.The paper conducts targeting by investigating and analyzing the current situation and audiences of existing traditional Chinese medicine Apps in China,builds an App model in conjunction with the ISOOC model,according to which the design strategy of constructing online community-oriented traditional Chinese medicine App is proposed,and carries out the design practice of traditional Chinese medicine App by combining with the usage habits and resource needs of users.This paper derives the App audience demand and application scenario positioning,constructs the App design model based on the online community,and proposes the App design strategy for a growth-oriented online community from multiple dimensions,and carries out the design of App.The integration of online community and traditional Chinese medicine constructs a free communication field for traditional Chinese medicine groups,which can further promote the informatization of traditional Chinese medicine and provide methodological and practical references for the design of traditional Chinese medicine Apps.