考虑质量投资与助农营销的智慧平台促乡村振兴模式优选研究OA北大核心CHSSCDCSSCICSTPCD

In order to consolidate the achievements of poverty alleviation,China has put forward the national strategy for a rural revitalization,and a rural industrial revitalization is the foundation of the rural revitalization.At present,with the continuous development of e-commerce,in order to fulfill corporate social responsibility,many smart platforms have launched various forms of models to support the rural revitalization.For different modes of smart platforms that support the rural revitalization,the critical issues studied in this paper are how to control the product quality level of rural cooperatives,how much the intelligent platforms should invest in helping agricultural marketing efforts,and how the smart platforms and rural cooperatives should choose between different models. Taking the smart supply chain composed of smart platform and rural cooperatives as the research object,this article regards quality investment and farm-assisted marketing as important factors for the sustainable development of the rural revitalization strategy.By establishing the Stackelberg game model,this paper compares and studies three smart platform support rural revitalization modes:the technology-assisted rural revitalization,the finance-assisted rural revitalization,and the whole industry chain-assisted rural revitalization. Both quality investment and farm-assisted marketing are beneficial to rural cooperatives to enhance their profits and promote each other.When the technical level of quality investment of rural cooperatives is small and the annual interest rate of loans is greater than a certain threshold,rural cooperatives should choose the smart platform technology-assisted rural revitalization mode over the smart platform finance-assisted one.Otherwise,rural cooperatives should take the initiative to improve product quality through the smart platform finance-assisted rural revitalization mode to obtain greater profits.As long as the wholesale price set by the smart platform is within a certain threshold,compared with other rural revitalization modes,implementing the whole industry chain-assisted rural revitalization model by the smart platform is beneficial to rural cooperatives and the smart platform. First,on the one hand,rural cooperatives should actively improve the quality of their products,and the improvement of the quality of their products can make the agricultural products from less developed areas compet-itive in the market.On the other hand,they should combine with their actual situation to choose the mode of the rural revitalization supported by the smart platform.Second,as an enterprise with social responsibility,the smart platform should help with the actual situation of rural cooperative products in different areas.Finally,on one hand,the government should give some form of subsidies to the rural revitalization initiatives launched by the smart platforms so that the government and enterprises can jointly promote the rural revitalization actively.On the other hand,it should actively promote the more successful rural revitalization modes and encourage more smart platforms to participate in rural revitalization activities. Further research will focus on two main aspects.One is whether the government should fund rural coopera-tives or smart platforms that can create greater social welfare from the government's perspective.The other is that it may be possible to add conditions such as financial constraints and demand uncertainty to the sustainable development mode of the rural revitalization for extended research.