鞋类工艺与设计2024，Vol.4Issue(24)：30-32,3.DOI:10.3969/j.issn.2096-3793.2024-24-010
莫里斯符号学视域下利川地域文化旅游产品设计研究
Research on the Design of Cultural Tourism Products in the Lichuan Region from the Perspective of Morris Semiotics
摘要
Abstract
In the context of the integration of culture and tourism,the importance of cultural and creative products as the intersection of culture and tourism is increasingly prominent.As an"excellent tourist city in China",Lichuan has provided conditions for the development of cultural and creative products.However,existing tourism cultural and creative products do not fully reflect the local cultural characteristics and have serious homogenization problems.This article is based on Maurice's semiotic theory,introducing semantics,metaphysics,and pragmatics into the design process of regional cultural tourism products.Taking the cultural and creative product design of Lichuan Tenglongdong culture as an example,the practice is carried out to ultimately meet the audience's interpretation and dissemination of regional tourism culture,providing a new idea for the design of regional cultural tourism cultural and creative products.关键词
符号学/地域文化/文创产品设计Key words
semiotics/regional culture/cultural and creative product design分类
通用工业技术引用本文复制引用
刘晋江..莫里斯符号学视域下利川地域文化旅游产品设计研究[J].鞋类工艺与设计,2024,4(24):30-32,3.基金项目
2022年度省教育厅哲学社会科学研究项目《武陵地区民间工艺蕴含的中华民族视觉形象挖掘整理与研究》(项目编号:22y115) （项目编号:22y115）
