鞋类工艺与设计2024，Vol.4Issue(24)：90-92,3.DOI:10.3969/j.issn.2096-3793.2024-24-030
数字媒体艺术在影视广告设计中的应用研究
Application of Digital Media Art in Film and Television Advertising Design
欧启凤 1李帅1
作者信息
- 1. 广东省轻工业技师学院,广东 广州 510000
- 折叠
摘要
Abstract
This paper analyzes the innovative strategies of digital media art in advertising creation.With its unique characteristics of virtuality,interactivity,universality,and diversity,film and television advertising design has greatly improved its expression methods,as well as its visual effects and interactivity.At the same time,utilizing technologies such as big data and artificial intelligence enables precise delivery and personalized design.At the same time,through cross disciplinary collaboration,different cultural factors are integrated into the creation of advertisements,making them more infectious and brand effective.This not only brings vitality to the entire advertising industry,but also plays a certain promoting role in the innovation and development of advertising design.关键词
数字媒体/影视广告/广告设计/数码传媒Key words
digital media/film and television advertisements/advertising design/digital media分类
社会科学引用本文复制引用
欧启凤,李帅..数字媒体艺术在影视广告设计中的应用研究[J].鞋类工艺与设计,2024,4(24):90-92,3.
