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探讨电商环境下保健品行业设计语言的应用与分析

潘婷婷 杨卫华

鞋类工艺与设计2024,Vol.4Issue(24):117-119,3.
鞋类工艺与设计2024,Vol.4Issue(24):117-119,3.DOI:10.3969/j.issn.2096-3793.2024-24-039

探讨电商环境下保健品行业设计语言的应用与分析

Exploring the Application and Analysis of Design Language in the Health Products Industry in the E-commerce Environment

潘婷婷 1杨卫华1

作者信息

  • 1. 常州大学,江苏 常州 213159
  • 折叠

摘要

Abstract

In the current era of rapid development of the digital economy,the rapid development of the network economy and e-commerce market,and the continuous rise of e-commerce platforms,reveal a profound transformation in consumer shopping scenarios.Especially under the influence of public health events,the significant increase in public health awareness promotes the growth of the health product market.The competitive situation in the health product market is experiencing significant intensification.In view of this,while strengthening direct interaction with consumers,the health product industry should also set higher standards for visual communication in non-contact sales models.

关键词

电商/保健品/设计语言

Key words

e-commerce/health products/design language

分类

社会科学

引用本文复制引用

潘婷婷,杨卫华..探讨电商环境下保健品行业设计语言的应用与分析[J].鞋类工艺与设计,2024,4(24):117-119,3.

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