鞋类工艺与设计2024，Vol.4Issue(24)：186-188,3.DOI:10.3969/j.issn.2096-3793.2024-24-061
文旅融合背景下的文化遗产IP形象设计研究与实践——以澳门哪吒庙为例
Research and Practice on IP Image Design of Cultural Heritage under the Background of Culture and Tourism Integration——The Case of Na Tcha Temple in Macao
摘要
Abstract
In the era of cultural and tourism integration,the demand for IP image design is increasing.As one of the world cultural heritage sites,the Nezha Temple is a famous tourist attraction in Macau.This study explores and analyzes the artistic and cultural aspects of Nezha Temple,summarizes the methods for constructing cultural tourism IP images,and practices the design of the Nezha Temple IP image to convey the cultural connotations of the temple.The aim is to provide reference and support for the long-term development of Nezha Temple and the local tourism industry.关键词
文旅融合/文化遗产/IP形象设计/澳门哪吒庙Key words
cultural tourism integration/cultural heritage/ip image design/na tcha temple分类
社会科学引用本文复制引用
余静君,林子宽..文旅融合背景下的文化遗产IP形象设计研究与实践——以澳门哪吒庙为例[J].鞋类工艺与设计,2024,4(24):186-188,3.
