工业工程2024，Vol.27Issue(6)：1-12,12.DOI:10.3969/j.issn.1007-7375.240346
医药健康企业数字化转型与生态系统构建
Digital Transformation and Ecosystem Construction of Pharmaceutical and Healthcare Enterprises—A Case Study of 111 Inc
摘要
Abstract
The continuous growth of Chinese pharmaceutical and healthcare market is driven by factors such as the intensifying aging population,rising prevalence of chronic diseases,improving consumption levels,and increasing health awareness.However,medical resources in China are limited and unevenly distributed.Additionally,the pharmaceutical supply chain is complex and the distribution of drugs is highly fragmented.These reasons leave patients in the dilemma of"difficulty in accessing medical care and high drug costs".Organically connecting patients with pharmaceuticals and medical services pharmaceuticals a significant challenge.With the liberalization of healthcare policies and advancements in digital technologies,pharmaceutical and healthcare enterprises are attempting digital transformation to solve the dilemma by building digital platform ecosystems.To this end,the study extracts the iterative process by which pharmaceutical and healthcare enterprises achieve digital transformation and digital platform ecosystems through a case study of 111 Inc.Results find that:(1)the digital transformation of pharmaceutical and healthcare enterprises progresses through three stages including initial exploration,extended transformation,and ecological construction,achieving autonomous digital transformation from 0 to 1 and empowered digital transformation from 1 to N.(2)Enterprises with ecosystem-oriented strategies adopt a business model innovation-driven transformation mode during their digital transformation.They adjust digital resource allocation to address the needs of multiple eco-participants,break enterprise boundaries,empower digital connectivity,and co-build digital platform ecosystems.The conclusions of this study provide significant practical guidance for the digital transformation operation of healthcare enterprises and contribute to the digital development of the pharmaceutical and healthcare industry.关键词
医药健康平台/数字化技术/数字化转型/数字化生态系统/供应链整合Key words
pharmaceutical and healthcare platform/digital technology/digital transformation/digital ecosystem/supply chain integration分类
管理科学引用本文复制引用
李建斌,柴小玲,罗晓萌..医药健康企业数字化转型与生态系统构建[J].工业工程,2024,27(6):1-12,12.基金项目
国家重点研发计划资助项目(2023YFB3308300,2023YFB3308301) （2023YFB3308300,2023YFB3308301）
国家自然科学基金资助项目(72071085) （72071085）
华中科技大学双一流人文社科基金资助项目(2021WKFZZX008) （2021WKFZZX008）
国家自然科学基金青年科学基金资助项目(72101210) （72101210）
