摘要
Abstract
As cognitive bias continues to enter people's vision,the theoretical results of cognitive bias are used by operators in marketing in the consumer field.In practice,although business operators use cognitive biases to conduct marketing does not violate the provisions of the current law,it harms the rights and interests of consumers invisibly,and even leads to the abnormal development of the market and the improper allocation of resources on the macro level.In view of this,this paper analyzes the need for standardizing cognitive bias utilization,combined with the existing local standardization practices related to cognitive bias utilization,and finally proposes a regulatory path for standardization to shape the corresponding standardized regulatory framework.关键词
认知偏差/消费者权益/营销规制/标准化Key words
cognitive biases/consumer rights/marketing regulation/standardization
