标准科学Issue(z2)：78-85,8.
新式茶饮标签信息现状分析与标准探索
Analysis and Exploration of the Current Standards for New-Style Tea Drinks Labeling Information
摘要
Abstract
In recent years,the new-style tea drinks industry has been expanding rapidly,attracting a large number of consumers with its innovation and market vitality.Consumers are increasingly concerned about product quality,ingredient sources and nutritional and health information when they are faced with a wide variety of tea drink choices.As the key disclosure method of product quality,ingredient source and nutritional information,the number of researches about its label information is very limited.This paper conducts market research through field visits,online interviews and questionnaires,and analyzes the data by using three-level coding with rooted theory.It is found that the labeling information disclosure of many new tea drinks stores has problems such as low transparency,unreasonable content,unclear and unstandardized labels.In this regard,it puts forward countermeasures and suggestions on the layout of new-style tea drink label information,information traceability,and the establishment of hierarchical labeling system by using the standardization means.关键词
新式茶饮/标签信息/扎根理论/标签标准Key words
new-style tea drinks/labeling information/rooted theory/labeling standards引用本文复制引用
韩丁,杨雪彤,林哲慧..新式茶饮标签信息现状分析与标准探索[J].标准科学,2024,(z2):78-85,8.基金项目
本文受山东省自然科学基金"'有用'与'匹配'视角下开放式创新社区的产品创新机制研究"(项目编号:ZR2023MG076)及横向课题"信息服务企业标准化问题研究"(项目编号:RH2300001681)资助. （项目编号:ZR2023MG076）
