河北民族师范学院学报2025，Vol.45Issue(1)：100-106,7.DOI:10.16729/j.cnki.jhnun.2025.01.015
旅游危机事件的网络舆情治理对策研究
Research on Network Public Opinion Coping Strategies for Tourism Crisis Events:Taking the"Snow Village Tour Guide Forced Sale Package Event"as An Example
摘要
Abstract
China's tourism development has entered a fast track,with new tourism formats such as cultural tourism,ecological tourism,ice and snow tourism,and study tours flourishing.With the rapid development of the tourism industry,the frequency of tourism crisis events has increased.We-media platforms such as Weibo,WeChat and Douyin have become the fermentation ground and main communication channel of online public opinion,which also brings challenges to the management of online public opinion of tourism crisis events.This paper takes"Snow Village tour guide forced to sell package tickets event"as a case study,attempts to explore the evolution trend and characteristics of online public opinion of tourism crisis events,and proposes scientific and reasonable online public opinion early warning and coping strategies based on this,so that tourist destinations can effectively resolve negative online public opinions and turn crisis into opportunity.关键词
旅游危机事件/网络舆情治理/大数据/雪乡Key words
tourism crisis event/network public opinion management/Big Data/Snow Village分类
管理科学引用本文复制引用
殷敬淇,丁国军,纪佳琪..旅游危机事件的网络舆情治理对策研究[J].河北民族师范学院学报,2025,45(1):100-106,7.基金项目
2022年度河北省文化旅游大数据技术创新中心开放课题"大数据背景下旅游突发事件的网络舆情预警与治理研究"(SG2019036-pt202205) （SG2019036-pt202205）
2022年度河北民族师范学院人文社科研究项目"旅游危机事件网络舆情衍生机制与应对策略研究"(PT2022007). （PT2022007）
