佛山科学技术学院学报（自然科学版）2025，Vol.43Issue(1)：53-61,9.
质量决策主导下考虑信息宣传的供应链复杂性分析
Research on the complexity of the supply chain considering the dissemination of quality information by manufacturers under quality decision dominance
赵明玉 1阿布都热合曼·卡的尔 1李梦哲 1赵士一1
作者信息
- 1. 新疆财经大学信息管理学院,新疆 乌鲁木齐 830012
- 折叠
摘要
Abstract
The establishment of a dynamic decision-making game model under the quality decision dominance,where the manufacturer takes into account the promotion of quality information,is based on the relevant knowledge of game theory,consumer utility and chaos theory.This model analyzes the stability domain,chaotic attractors,bifurcations,and chaotic behaviors within the supply chain system.The results indicate that although decisions related to product quality occupy a dominant position,manufacturers still need to prioritize price decisions as adjustments in product pricing exert a significant impact on market stability.Additionally,compared to the investment in promoting quality information,the adjustment parameters for quality levels have a greater influence on the stability of the system.A price subsidy rate slightly below the first bifurcation point can ensure optimal profits for manufacturers while simultaneously preserving consumer utility.Appropriate investment in promoting quality information can achieve mutual benefits for both manufacturers and consumers.关键词
质量决策/质量信息宣传/供应链/混沌Key words
quality decision-making/dissemination of quality information/supply chain/chaos分类
管理科学引用本文复制引用
赵明玉,阿布都热合曼·卡的尔,李梦哲,赵士一..质量决策主导下考虑信息宣传的供应链复杂性分析[J].佛山科学技术学院学报（自然科学版）,2025,43(1):53-61,9.
