数字媒体创业:研究脉络、知识图谱与未来展望OA北大核心

In the era of digital economy,digital technology empowerment enables organizations or users to carry out entrepreneurial activities based on digital media platforms.The commercial value and entrepreneurial prospects of digital media platforms are becoming increasingly significant,and they have become incubators or bearing platforms for entrepreneurial activities.Digital media is gradually changing the digital entrepreneurial activities of entrepreneurial subjects.It holds significant commercial value in acquiring information,establishing connections,and facilitating cooperation,which brings new entrepreneurial opportunities and network resources for entrepreneurial subjects,and helps to improve enterprise performance and achieve business growth.Digital media entrepreneurship describes the entrepreneurial phenomenon where the entrepreneurial subject uses digital media to identify entrepreneurial opportunities and create business value.It refers to the entrepreneurial subject conducting business activities by building and maintaining social networks,with the aim of accumulating social capital,improving entrepreneurial performance,and promoting business innovation through digital media platforms.At present,significant progress has been made in research related to digital media entrepreneurship,but its concept has not been uniformly defined,and there is a lack of systematic integration research in the field of digital media entrepreneurship. Based on the comprehensive perspective of the digital environment and business model,we defined digital media entrepreneurship as"utilizing AI,big data,cloud computing,blockchain and other emerging digital technologies as the core support,employing digital media as the incubator or carrier platform for entrepreneurship,describing how entrepreneurs establish and carry out digital entrepreneurial activities or behaviors based on digital media platform,involving the strategic planning and logical mechanism of value creation and interaction through digital social networks,including a series of elements such as the socialization of entrepreneurial attributes,the interaction of entrepreneurial processes,the extension of relational networks,and the flow of entrepreneurial performance".Taking digital media entrepreneurship as the research object,aiming at 454 articles published in the core database of Web of Science from 2014 to 2023,utilizing the bibliometric research method,we employed VOSviewer and CiteSpace visualization tools to illustrate the evolutionary context and knowledge map of the digital media entrepreneurship research field,encompassing dimensions such as country,institution,author,publication,keywords,and more.Based on this,we conducted a systematic analysis of the characteristics,hotspots,and trends in digital media entrepreneurship research. The research results revealed that the research on digital media entrepreneurship has experienced three stages of evolution:the embryonic period(2014-2016),the growth period(2017-2020)and the acceleration period(2021 to now).Ecosystem,entrepreneurial network,business model,digital strategy and women's entrepreneurship are the research topics in the field.Transformation entrepreneurship,digital entrepreneurship,circular economy,business model,entrepreneurial intention,media,women and digital technology are the current research hotspots.The connotation,mode,inducement mechanism and subsequent outcomes of digital media entrepreneurship are the future research topics.Our study not only covers the high-yield countries,institutions and authors in the field of digital media entrepreneurship,but also gains insight into the research trends and theoretical frontiers by tracing the evolution of digital media entrepreneurship research,in order to provide theoretical guidance for subsequent scholars to deepen the understanding of the field of digital media entrepreneurship.By exploring the focus issues of digital media entrepreneurship research,it will help enrich the practical application of digital media entrepreneurship research,provide strategic suggestions for entrepreneurs to carry out entrepreneurial activities with the help of digital media platform,and provide management enlightenment for promoting digital media entrepreneurship practice and high-quality development of digital economy.