重庆科技大学学报（社会科学版）Issue(1)：92-101,10.DOI:10.19406/j.issn.2097-4523.2025.01.008
乡村题材短视频的叙事批判及其宣介效用探赜
On the Effectiveness of Narrative Criticism and Publicity of Rural-Themed Short Videos
摘要
Abstract
In rural-themed short videos,narrative criticism is often characterized by reverse counter-use,constructive reshaping,or innovative recreation.From the perspective of narrative form,these videos have accomplished the task of transforming rural texts from readable to perceptible,moving rural areas from margins to the center,and shifting rural narrators from official voices to the general public.From the perspective of narrative core,these videos have reconstructed the main issues in rural cultural communication with three types of narratives:anti-prejudice,anti-vulgarity,and anti-homogeneity,thereby reflecting narrative justice.From the perspective of narrative objective,narrative criticism has undergone a logical evolution from narrative to publicity.By employing an effective publicity space,an empathetic publicity approach,a civilian publicity context,a proximate publicity technique,unique publicity aesthetics,and novel publicity styles,these videos propose a program for Chinese rural publicity in the new era,gradually establishing a vivid Chinese rural narrative system characteristic of integration of theory and practice.关键词
中国乡村/短视频/叙事批判/乡村宣介Key words
Chinese rural areas/short videos/narrative criticism/rural publicity分类
管理科学引用本文复制引用
胡作友,王攀宇..乡村题材短视频的叙事批判及其宣介效用探赜[J].重庆科技大学学报（社会科学版）,2025,(1):92-101,10.基金项目
国家社会科学基金项目"《文心雕龙》话语体系英译和中西文论对话研究"(17BYY061) （17BYY061）
国家社会科学基金重点项目"欧美现代派小说与印象主义视觉艺术关系研究"(24AWW006). （24AWW006）
