计算机工程与应用2025，Vol.61Issue(4)：310-322,13.DOI:10.3778/j.issn.1002-8331.2403-0090
考虑权力结构和价值不确定性的数据供应链定价策略分析
Analysis of Pricing Strategies in Data Supply Chains Considering Power Structures and Value Uncertainty
摘要
Abstract
In the era of digital economy,the trading of data products has become a key driver leading industry innovation and social progress.However,the value uncertainty of data products and the disparities in power structures pose challenges to pricing,preventing the comprehensive realization of the multiplier value of data elements.Therefore,to refine pricing strategies for data products and promote the circulation of data elements,this paper,based on the characteristics of value uncertainty such as the conversion uncertainty and perceptual uncertainty of data products,comprehensively considers the demand preference features of end-users of data products.It constructs a game model of the data supply chain under differ-ent power structures,and explores the optimal decisions of data supply chain enterprises and the optimal pricing strategies for data products.The research finds that the optimal pricing of data products,demand,quality technical level,and promo-tion efforts are influenced by the demand preferences of end-users,cost coefficients,and value uncertainty,and there are differences under different power structures.Data supply chain enterprises should flexibly adjust product pricing according to their own development and adopt strategic arrangements to reduce the uncertainty of data product value,promoting the healthy development of the data supply chain.关键词
数据供应链/数据产品/价值不确定性/定价策略/权力结构Key words
data supply chain/data products/value uncertainty/pricing strategy/power structure分类
管理科学引用本文复制引用
扈文秀,刘亚洲,苏欣欣..考虑权力结构和价值不确定性的数据供应链定价策略分析[J].计算机工程与应用,2025,61(4):310-322,13.基金项目
国家自然科学基金(71971169) （71971169）
西安理工大学硕士研究生创意创新种子基金(252082301). （252082301）
