日用化学品科学2025，Vol.48Issue(2)：39-45,7.DOI:10.3969/j.issn.1006-7264.2025.02.008
消费者毛孔认知及自我改善行为特征调研
Research on pore cognition and self-improvement behavior characteristics of consumers
摘要
Abstract
Interviewees aged 20～45 years old were recruited according to professional background and skin type,and 9 groups of pore focus group interviews were conducted by offline focus group interview method.The basic information,pore cognition and pore improvement of interviewees were studied,including self-reported skin problems,causes of pore problems,cognition of perfect pore and problem pore,cognition of associated consequences of pore,cognition of the relationship between pore problems and age,self-improvement ways of pore problems,product selection and usage habits,focus of pore care products,etc.A total of 71 samples were collected from Hangzhou and Beijing.The results showed that interviewees without cosmetic professional background were more likely to ignore the impact of bad skin care methods on pores,and due to the lack of systematic awareness of pore problems,the selection of pore care products was not targeted.Regardless of professional background,most interviewees pursue the short-term effect of pore care,ignore daily and long-term improvement,pay more attention to the efficacy of pore care products,and accept minor irritation to the skin.关键词
焦点小组访谈法/消费者毛孔认知/毛孔护理/毛孔改善Key words
focus group interview method/consumer pore cognition/pore care/pore improvement分类
化学工程引用本文复制引用
武晓宇,叶迎,张佳琪,刘琦,吴昱萱,王丽娜,赵华,魏晓岚..消费者毛孔认知及自我改善行为特征调研[J].日用化学品科学,2025,48(2):39-45,7.基金项目
北京市社会科学基金规划项目(项目批准号:23JJC023) （项目批准号:23JJC023）
2023年北京工商大学教育教学改革研究项目重点项目"提升学生实践创新能力的研究与实践"(项目批准号:jg235105) （项目批准号:jg235105）
