西安石油大学学报（社会科学版）2025，Vol.34Issue(1)：67-75,9.
旅游目的地负面事件何以影响潜在游客出游意愿?
Research on the Influencing Mechanism of Negative Events in Tourist Destination on Potential Tourists'Travel Intention
摘要
Abstract
Based on SOR theory,with tourists'psychological types as moderating variables,this paper ex-plored the effects of two types of negative events in tourist destinations on potential tourists'travel intentions.The results show that both ability and moral negative events significantly affect the potential tourists'cognitive and emotional image for the tourism destination.Ability-based negative events negatively affect the travel in-tention of potential tourists through the complete mediation effect of tourism destination image,while moral-based negative events negatively affect the travel intention of potential tourists through partial mediation effect and direct path;In the negative events of destination capacity,the psychological type of tourists moderates the impact of negative events on the travel intention of potential tourists,while in the negative events of moral type,this moderating effect is not significant.It is proposed that tourism destinations should pay attention to the emo-tional connection with tourists when resolving negative events,and should conform to social norms and moral standards.关键词
旅游目的地形象/负面事件/游客心理类型/潜在游客出游意愿Key words
tourism destination image/negative event/tourist psychological type/potential tourist travel intention分类
经济学引用本文复制引用
王生霞,王登翠..旅游目的地负面事件何以影响潜在游客出游意愿?[J].西安石油大学学报（社会科学版）,2025,34(1):67-75,9.基金项目
甘肃省软科学专项项目"甘肃省旅游效率与经济发展耦合协调研究"(23JRZA421) （23JRZA421）
甘肃省高校青年博士支持项目"区域旅游效率时空演变规律测度及其驱动因素研究"(2023QB-069) （2023QB-069）
兰州财经大学校级重点项目"'一带一路'沿线省份低碳旅游效率与经济发展耦合协调研究"(Lzufe2023B-001). （Lzufe2023B-001）
