中国标准化Issue(4)：46-49,4.DOI:10.3969/j.issn.1002-5944.2025.04.005
制造业品牌建设现状及发展路径研究
Research on the Status and Development Path of Brand Building in Manufacturing
摘要
Abstract
In the context of economic globalization,brand is not only a symbol of the core competitiveness of enterprises,but also an important embodiment of national reputation and image.With the fundamental goal of proposing the development path of manufacturing brand and promoting the high-quality development of manufacturing industry,this paper analyzes the current situation of manufacturing brand building and the practical challenges and difficulties faced by brand building.Finally,based on the current situation of the industry,it proposes the development path of manufacturing brand building in the new era in the aspects such as standardization of brand management,systematic promotion of key industries,refinement of brand cultivation,standardization of brand evaluation,and precision of brand communication.关键词
制造业/品牌培育/品牌建设/品牌评价Key words
manufacturing/brand cultivation/brand building/brand evaluation引用本文复制引用
杨旭,刘夷,王妮娜..制造业品牌建设现状及发展路径研究[J].中国标准化,2025,(4):46-49,4.
