现代农业科技Issue(4)：185-187,198,4.DOI:10.3969/j.issn.1007-5739.2025.04.045
数字经济背景下广东省兰花产业电商直播发展研究
Development of E-commerce Live Broadcasting of Orchid Industry in Guangdong Province Under the Background of Digital Economy
摘要
Abstract
In the digital economy era,e-commerce live broadcasting provides consumers with a more convenient way to choose their favorite flower products,saving transaction time and costs.Based on the analysis of the current situation of the flower industry in Guangdong Province under the background of the digital economy,this paper explored the problems existing in the e-commerce live broadcasting of the orchid industry in Guangdong Province,and proposed countermeasures,including innovating live broadcasting content,cultivating professional talents in orchid e-commerce live broadcasting,promoting orchid characteristic brands,and providing digital supply chain platforms,so as to provide new ideas for the development of orchid industry e-commerce live broadcasting.关键词
数字经济/兰花产业/电商直播/广东省Key words
digital economy/orchid industry/e-commerce live broadcasting/Guangdong Province引用本文复制引用
杜俊祎,周荣..数字经济背景下广东省兰花产业电商直播发展研究[J].现代农业科技,2025,(4):185-187,198,4.
