现代农业研究2025，Vol.31Issue(3)：49-54,6.
数字经济背景下广东特色农产品营销策略分析
Analysis of Marketing Strategies for Guangdong's Characteristic Agricultural Products under the Background of Digital Economy
摘要
Abstract
In the context of the vigorous development of the digital economy,the marketing of Guangdong's special agricultural products is facing new opportunities and challenges.This article takes tea products as an example for analysis.Firstly,the profound impact of the digital economy on agricultural product marketing was elaborated;Then,an overview of the current status of tea product management and development in Guangdong was provided;Subsequently,a comprehensive analysis of the marketing status of Guangdong tea products was conducted using SWOT analysis;Finally,based on the current situation analysis and SWOT research results,innovative marketing strategies for Guangdong tea products under the background of digital economy are proposed,including implementing precision marketing based on big data analysis,exploring marketing models for AR/VR virtual tea garden experience,and exploring new thinking tea product marketing models under cross-border concepts,to promote efficient marketing and sustainable development of Guangdong tea products in the digital economy era.关键词
数字经济/特色农产品/互联网经济/茶产品Key words
digital economy/featured agricultural products/internet economy/tea products分类
农业科技引用本文复制引用
黄桂彭,朱震锋,黄亚敏,邓雄,李晋..数字经济背景下广东特色农产品营销策略分析[J].现代农业研究,2025,31(3):49-54,6.基金项目
2024年度广东科技学院校级科研项目(项目编号:GKY-2024KYZDW-9) （项目编号:GKY-2024KYZDW-9）
