南京师大学报（自然科学版）2025，Vol.48Issue(1)：38-46,9.DOI:10.3969/j.issn.1001-4616.2025.01.006
盐城黄海湿地申遗成功前后旅游形象感知对比与优化研究
Research on the Comparison and Optimization of Tourism Image Perceptions Before and After the Successful World Heritage Inscription of Yancheng Yellow Sea Wetlands:Based on the Data Mining Perspective
摘要
Abstract
This paper takes Yancheng Yellow Sea Wetlands,a World Natural Heritage Site,as a case study and utilizes Python to scrape travelogue data from leading tourism websites such as Ctrip,Qunar,and Mafengwo.Using the successful world heritage inscription as a demarcation point,a database of tourism image perceptions before and after the inscription is established from the tourists'perspective.Based on this,the"cognitive-emotional"model is applied.By extracting the key elements of tourists'perception differences and identifying the tourism image,the paper reveals the regular characteristics of the tourism image perception differences of Yancheng Yellow Sea Wetlands before and after its inscription and proposes optimization measures and development suggestions.关键词
数据挖掘/世界遗产地/申遗成功前后/旅游目的地形象/黄海湿地Key words
data mining/World Heritage Site/before and after the successful world heritage inscription/tourism destination image/Yellow Sea Wetlands分类
管理科学引用本文复制引用
徐敏,肖云蕾,张郴..盐城黄海湿地申遗成功前后旅游形象感知对比与优化研究[J].南京师大学报（自然科学版）,2025,48(1):38-46,9.基金项目
国家自然科学基金项目(42101233、41871141)、江苏省高校哲学社科基金一般项目(2021SJA0536)、金陵科技学院高层次人才科研启动项目(jit-b-202215). （42101233、41871141）
