数字图书馆论坛2024，Vol.20Issue(12)：45-55,11.DOI:10.3772/j.issn.1673-2286.2024.12.006
微信与抖音中老年用户健康信息搜寻行为影响因素研究
Influencing Factors of Health Information Seeking Behavior of Middle-Aged and Elderly Users in WeChat and TikTok
摘要
Abstract
Based on the comprehensive model of information seeking,combined with social cognitive theory,we construct a comprehensive research framework encompassing personal factors(salience,self-efficacy),carrier factors(information carrier characteristics,information carrier utility),and environmental factors(social influence,information overload),aiming to systematically explore the influencing factors of health information seeking behavior of middle-aged and elderly users on two typical social media platforms,WeChat and TikTok.The empirical analysis conducted using questionnaire survey and structural equation model reveals that self-efficacy and carrier factors all positively affect health information seeking behavior of middle-aged and elderly users in WeChat and TikTok.Social influence directly affects health information seeking behavior only in WeChat platform,whereas information overload only has direct impact in TikTok platform.Through mediating effect analysis,we find that self-efficacy,information carrier characteristics,and social influence indirectly affect health information seeking behavior via information carrier utility,and information overload only has an indirect effect in WeChat platform.This article aims to widen the research context of health information seeking behavior in social media,and provide targeted strategic recommendations for active aging and the development of social media platforms.关键词
健康信息搜寻/中老年人/微信/抖音/社交媒体/信息寻求综合模型/社会认知理论Key words
Health Information Seeking/Middle-Aged and Elderly People/WeChat/TikTok/Social Media/Comprehensive Model of Information Seeking/Social Cognitive Theory分类
医药卫生引用本文复制引用
赵烨,周国正..微信与抖音中老年用户健康信息搜寻行为影响因素研究[J].数字图书馆论坛,2024,20(12):45-55,11.基金项目
本研究得到安徽省哲学社会科学规划项目"社交媒体情境下中老年用户网络健康信息搜寻行为研究"(编号:AHSKQ2021D105)资助. （编号:AHSKQ2021D105）
