天津体育学院学报2025，Vol.40Issue(1)：63-69,85,8.DOI:10.13297/j.cnki.issn1005-0000.2025.01.008
乡村体育赛事转型升级的时代机遇、风险挑战与应对策略
Opportunities,Risk Challenges and Coping Strategies of the Transformation and Upgrading of Rural Sports Events
摘要
Abstract
By using the methods of literature,case analysis and logical reasoning,this paper takes"Rural BA"and"Rural Football Super League"as typical cases,and deeply expounds the connotation,opportunities,risk challenges and coping strategies of the transformation and upgrading of rural sports events.The great victory of the country in tackling poverty,the direction of Chinese modernization,the improvement of the autonomy governance of grass-roots orga-nizations,the long-term accumulation of rural sports culture and the dissemination and promotion of emerging media platforms are the times opportunities for the successful transformation and upgrading of rural sports events.However,with the upgrading of some rural sports events to national competitions,there are also the following risk challenges:the disadvantages of capital intervention will erode the purity of rural sports events itself;The imbalance of administrative intervention will affect the promotion of the autonomy of rural sports events;The disorderly expansion of events will increase the burden of grassroots gover-nance in rural sports events;Excessive marketing will hinder the sustainable development of rural sports events.In view of this,this paper puts forward some countermeasures:prudently introducing capital for brand building to help the construction and improvement of supporting facilities for sports events;Accu-rately control the scale of government administrative intervention,and encourage and support grassroots people to organize their own competitions;Respect the willingness of grass-roots participants to hold competitions,and combine agricultural festivals to create quality competitions;Standardize the positive mar-keting and public opinion guidance of sports events,and build a new model of rural sports revitalization by taking advantage of the situation.关键词
乡村体育赛事/转型升级/村BA/村超Key words
rural sports events/transformation and upgrading/Rural BA/Rural Football Super League分类
社会科学引用本文复制引用
欧阳井凤,黎镇鹏,邢金明..乡村体育赛事转型升级的时代机遇、风险挑战与应对策略[J].天津体育学院学报,2025,40(1):63-69,85,8.基金项目
国家社会科学基金项目(项目编号:21&ZD341) （项目编号:21&ZD341）
合肥大学人才科研基金项目(项目编号:24RC62) （项目编号:24RC62）
安徽省社会科学创新发展研究课题一般攻关项目(项目编号:2024CX125) （项目编号:2024CX125）
