西安交通大学学报（社会科学版）2025，Vol.45Issue(1)：98-105,8.DOI:10.15896/j.xjtuskxb.202501008
中国网络社会心态演进:规律及其分析框架
Evolution of Online Social Mentality in China:Patterns and Analytical Framework
摘要
Abstract
In the past decade,the rapid development and widespread use of the Internet have become a new and significant characteristic of social change in China.The online social mentality has become an important force affecting cyberspace ecology and social transformation.Existing research mainly focuses on two aspects:the representation of symbolic codes("what it is")and the mechanism of influence("why it is"),failing to consider the online social mentality as a dynamic entity,nor focusing on the meso-level study of the emergence and evolution of the online social mentality("how it is").This paper holds that understanding the online social mentality from a historical and evolutionary perspective,and promoting in-depth research on the cognitive characteristics and cognitive system of Chinese netizens,will help us to explore the characteristics of The Times and the overall trend of the expression of opinions in the overall transformation of the Internet. Our team has conducted large-scale online and offline surveys such as"China Online Social Mentality Survey,""Chinese Youth Netizen Social Mentality Survey,""China Thousand People Social Mentality Survey,"for ten consecutive years.Through peer-to-peer tracking of thousands of netizens and big data analysis of hundreds of millions of online traces,we have continuously built a database of indicators and corpora for big data analysis of online social mentality,a database of 600 million random blog posts on Sina microblogs(2013-2023),a database of online electronic traces of young netizens over 16 years(2009-2024),and a database of more than 10 million words of interview transcripts from thousands of in-depth social mindset interviews covering more than 40 occupations in seven regions across China. The research indicates that online social mentality is a deeper medium and long-term psychological state of society behind public opinion,events,and issues.In the process of flow and change,it also has strong stability,showing long-term regular trends such as dominant online social mentality,bottom-line online social mentality,high-expression online social mentality,and polarization:within a certain period,a certain type of dominant social mentality will prevail in cyberspace;among many online social mentalities,bottom-line social mentalities such as a sense of security and fairness have a stable influence on public opinion,and online public opinion events that trigger bottom-line social mentalities are very likely to stimulate participation across the entire network;the level of expression of online social mentality shows a stable hierarchical structure,with both high-expression mentality and low-expression mentality demonstrating stability;the core ideological and cultural resources with Chinese characteristics and typical ideological debates,promote the formation of a stable trend in online social mentality;the long-term trend of changes in the population structure of the Internet promotes the intensification of polarization in China's Cyberspace. To further understand the aforementioned evolutionary patterns,this paper employs more theoretically significant research concepts and analytical methods,developing a human-centered Internet research orientation which based on the research of Chinese social value measurement,connecting the online society with the real world from an evolutionary perspective.With the research ideas of situational logic,cultural logic,and structural logic,it is hoped to provide a feasible path for describing and explaining the epochal characteristics and development trends of China's online public opinion field.关键词
网络社会心态/社会价值观测量/网民认知/网络舆论/社会变迁/演进逻辑Key words
online social mentality/social value measurement/netizen cognition/online public opinion/social change/evolutionary patterns分类
社会科学引用本文复制引用
郑雯..中国网络社会心态演进:规律及其分析框架[J].西安交通大学学报（社会科学版）,2025,45(1):98-105,8.基金项目
国家社会科学基金重大项目(19ZDA148) （19ZDA148）
教育部人文社会科学重点研究基地重大项目(22JJD860002) （22JJD860002）
复旦大学新闻学院科研创新项目"数字情感极化的跨平台研究". （）
