智慧农业导刊2025，Vol.5Issue(4)：1-5,5.DOI:10.20028/j.zhnydk.2025.04.001
"百千万工程"背景下数字商务赋能现代乡村服务业发展的路径研究
摘要
Abstract
Against the backdrop of the"Hundred Counties,Thousand Towns and Myriad Villages High-Quality Development Project"(referred to as the"Hundred-Thousand-Myriad Project")in Guangdong Province,based on factor endowment theory and resource allocation theory,this paper discusses in depth how digital commerce can empower the development path.Taking Qingyuan as an example,combining the integration of Qingyuan's primary,secondary and tertiary industries,taking new elements of culture,tourism,and rural characteristic industries as resources,and through the development path of the rural service industry driven by digital commerce,it is proposed to give full play to resource advantages and create characteristic brands to form a series of specific digital commerce application strategies such as"one place,one scene,one village,one product"aim to promote the efficiency improvement,quality improvement and innovation capabilities of the rural service industry.It is expected to achieve rural revitalization through high-quality development of modern rural service industries.关键词
百千万工程/数字商务/要素禀赋/现代乡村服务业/资源配置Key words
Hundred-Thousand-Myriad Project/digital commerce/factor endowment/modern rural service industry/resource allocation分类
管理科学引用本文复制引用
李丽红.."百千万工程"背景下数字商务赋能现代乡村服务业发展的路径研究[J].智慧农业导刊,2025,5(4):1-5,5.基金项目
2024年度清远市哲学社会科学规划课题(QYSK2024072) （QYSK2024072）
广东仟佰人力资源有限公司横向课题(G2023199) （G2023199）
