鞋类工艺与设计2025，Vol.5Issue(3)：101-103,3.DOI:10.3969/j.issn.2096-3793.2025-03-034
"国潮风"插画在老字号品牌包装设计中的创新
Innovation of"National Trend Style"Illustrations in the Packaging Design of Time-Honored Brands——Taking"Xiefuchun"as an Example
周晗1
作者信息
- 1. 重庆工商大学艺术学院,重庆 400000
- 折叠
摘要
Abstract
As China's comprehensive strength continues to rise,national cultural confidence has also been significantly enhanced.The prevalence of the"national trend style"is an inevitable outcome in this context.The packaging design with the"national trend style"has emerged as a new consumption trend.This research project innovates the packaging design of"Xiefuchun"through illustration design,integrating the time-honored classical traditional design concept of Xiefuchun with the modern national trend illustration approach.From the perspective of illustration design,the author conducts innovation in three aspects:design color,visual elements,and font design.By combining Chinese traditional culture with modern trends,it endows the time-honored brand Xiefuchun with new vitality.关键词
包装设计/插画设计/老字号品牌/国潮Key words
packaging design/illustration design/time-honored brand/national trend分类
社会科学引用本文复制引用
周晗.."国潮风"插画在老字号品牌包装设计中的创新[J].鞋类工艺与设计,2025,5(3):101-103,3.
