科学教育与博物馆2025，Vol.11Issue(1)：24-30,7.DOI:10.16703/j.cnki.31-2111/n.2025.01.004
文旅融合背景下酒文化博物馆创新发展研究
Research on Innovative Development of Wine Culture Museums under the Background of Cultural and Tourism Integration
摘要
Abstract
In the context of the new era's integration of culture and tourism,museums serve as significant platforms for cultural dissemination and tourist experiences,with their functions garnering increasing attention.The wine culture museum,with its unique characteristics,faces challenges in the process of cultural-tourism integration but also encounters opportunities.By analyzing the case of the Qingdao Beer Museum's integration of culture and tourism,this article thoroughly explores practical approaches in exhibition presentation,scene creation,product and service innovation.Incorporating the theoretical framework of cultural-tourism integration,it puts forward strategic recommendations including resource integration,product innovation,expansion of industry integration,optimization of service systems,and cross-boundary marketing to promote the development of wine culture museums.关键词
文旅融合/酒文化博物馆/创新发展Key words
integration of culture and tourism/wine culture museum/innovative development引用本文复制引用
姜一..文旅融合背景下酒文化博物馆创新发展研究[J].科学教育与博物馆,2025,11(1):24-30,7.基金项目
本文系四川省高校人文社会科学重点研究基地川酒文化国际传播研究中心资助项目(CJCB2022-10)、四川省社会科学重点研究基地中国酒史研究中心资助项目(ZGJS2022-10)研究成果. （CJCB2022-10）
