摘要
Abstract
Mamianqun is not only one of the traditional Chinese costumes,but also an important carrier for the dissemination of Chinese culture.Its political system,value orientation,symbolic meaning,and other aspects all bear witness to the changes in the form of Chinese culture.As a medium,Mamianqun is first embodied with its material attributes,integrated and overlaid with the academic uniform medium that is also clothing,to achieve individual cultural and identity recognition through the body.Then,using screen media to exert the appeal of its clothing symbols becomes an important element in shaping the national image,bridging the strong colors of Chinese and Western cultures and dissolving the ideology of the past,and achieving group identity of Chinese culture through interaction,sharing,and resonance.Therefore,the historical dissemination function,fusion connotation,and national image generation significance of Mamianqun are analyzed from the perspective of media materials and symbols,and the new ideas for cross-cultural communication in the context of new media for the construction of national culture and national image are explored.关键词
马面裙/国家形象/学位服/符号表征Key words
Mamianqun/national image/degree gown/symbolic representation分类
轻工纺织
