沈阳体育学院学报2025，Vol.44Issue(1)：80-87,8.DOI:10.12163/j.ssu.20240868
"村BA""村超"内涵式发展:价值遵循、现实困境与优化方略
Connotative Development of Village BA and Village Super League:Value Orientation,Practical Dilemmas and Optimization Strategies
摘要
Abstract
This research employs the methods of literature review,investigation and interview,and term frequency analysis to explore the value orientation,practical dilemmas and optimization strategies of the connotative development of Village BA and Village Super League,aiming to accurately grasp the sustainable development direction of sporting events,facilitating the release of the value and functions of sporting events,and enriching the theoretical connotations of rural sporting events.It indicates that the value orientation of the connotative development of Village BA and Village Super League is mainly manifested in the aspects such as the creation of cultural scenarios,the integrated development of multiple business forms,the innovation of event organization models,the participation in rural social governance,and the synergy of urban and rural development.Focusing on the five major practical dilemmas of"de-administratization","de-commercialization","de-competition","de-mainstream","de-scenario"and their corresponding relationships,it proposes the optimization strategies for the connotative development of Village BA and Village Super League:multi-subject collaborative governance taking government functions as the fundamental guarantee,commercial inclusive participation dominated by the transformation of event IP benefits,the enhancement of the connotation of event subjects centered on competitive viewing experiences,the construction of digital media platforms emphasizing collective emotional interaction,and the creation of cultural scenarios with the theme of urban-rural development synergy.关键词
"村BA"/"村超"/乡村体育赛事/文体旅融合/体育文化场景/赛事组织模式Key words
Village BA/Village Super League/village sports events/integration of culture,sports and tourism/sports cultural scenario/organizational models of sporting events分类
社会科学引用本文复制引用
高国贤,李兆路,王玉清.."村BA""村超"内涵式发展:价值遵循、现实困境与优化方略[J].沈阳体育学院学报,2025,44(1):80-87,8.基金项目
贵州省哲学社会科学规划课题"'十四五'时期贵州体育特色小镇高质量发展路径研究"(20GZYB19). （20GZYB19）
