沈阳体育学院学报2025，Vol.44Issue(1)：124-130,7.DOI:10.12163/j.ssu.20241134
数字技术赋能冰雪旅游产业高质量发展的作用机制、应用场景与实现路径
Action Mechanisms,Application Scenarios and Implementation Paths of Digital Technology Empowering High-Quality Development of Ice and Snow Tourism Industry
摘要
Abstract
The high-quality development of ice and snow tourism industry is an important component of the construction of sports power,and digital technology has provided strong momentum for it.This paper uses literature and logical analysis to explain the action mechanisms,application scenarios,practical dilemmas and implementation paths of digital technology empowering high-quality development of ice and snow tourism industry.The results show that digital technology plays a significant role in improving the development efficiency of ice and snow tourism industry,promoting the upgrading of industrial structure,and promoting management model innovation.In the application scenarios,virtual reality technology innovates the immersive experience of ice and snow tourism,Internet of Things technology improves the level of intelligent management,cloud computing technology develops a new marketing model,and big data technology improves services quality.However,the high-quality development of ice and snow tourism industry empowered by digital technology still faces many practical dilemmas,such as the prominent phenomenon of digital divide,the difficulty in solving isolated data island,hidden dangers in data security,the shortage of digital and ice and snow high-end compound professional talents,and the need for sound institutional construction.Accordingly,the implementation paths are proposed:accelerating the bridging of the digital divide in the ice and snow tourism industry,solving the problem of isolated data island in the ice and snow tourism industry,strengthening data security protection in ice and snow tourism,cultivating digital compound talents for ice and snow tourism industry,and promoting the construction of digital ice and snow tourism system.关键词
数字技术/冰雪旅游/高质量发展/体育产业/数字赋能Key words
digital technology/ice and snow tourism/high-quality development/sport industry/digital empowerment分类
教育学引用本文复制引用
牛志培,杨占东,于作军..数字技术赋能冰雪旅游产业高质量发展的作用机制、应用场景与实现路径[J].沈阳体育学院学报,2025,44(1):124-130,7.基金项目
国家社会科学基金一般项目(21BTY052) （21BTY052）
教育部新文科研究与改革实践项目(2021060014) （2021060014）
中央高校基本科研业务费专项资金资助课题(2024RHJS002). （2024RHJS002）
