统计与决策2025，Vol.41Issue(4)：57-62,6.DOI:10.13546/j.cnki.tjyjc.2025.04.010
调查问卷的主观性问题数据测量误差探讨
Discussion on Measurement Error of Subjective Question Data From the Questionnaire
摘要
Abstract
Subjectivity problem is one of the priorities of social science research.Scholars mainly obtain data of subjective questions through questionnaire survey.However,due to cognitive errors,social effects errors and attitude errors,the data of sub-jective questions often have measurement errors.Through theoretical analysis,this paper finds that when subjective variables with small measurement errors are used as explanatory variables or control variables,they have strong explanatory power to empirical study.However,potential endogeneity problems arise when subjective variables with measurement errors are used as explained variables.Taking the CFPS database as an example,this paper introduces the method of judging whether there is measurement er-ror in data of subjective questions,and evaluates its influence on empirical results.The study finds that there exists dominant ob-jective information in data of subjective questions,which has a certain explanatory power to objective variables,but its measure-ment error also has a non-negligible impact.In addition,the paper also discusses the methods to reduce the measurement error of subjective question data:anchoring method and instrumental variable method.关键词
主观变量/测量误差/内生性Key words
subjective variable/measurement error/endogeneity分类
管理科学引用本文复制引用
侯麟科,林士新,于瀚,李亚飞..调查问卷的主观性问题数据测量误差探讨[J].统计与决策,2025,41(4):57-62,6.基金项目
国家社会科学基金青年项目(23CJY022) （23CJY022）
