摘要
Abstract
Cultural heritage sites are important types of tourist destinations.Taking the world cultural heritage,Dunhuang Mogao Grottoes,as a case study,this paper explores the composition,characteristics and emotional evaluation of the tourism destination image of Mogao Grottoes based on the method of web text content analysis.It is found that the tourism destination image of Mogao Grottoes can be divided into four themes:historical and cultural memory,geographical location characteristics,infrastructure and service quality,and tourism behavior;three levels:grottoes community,infrastructure and scenic service,and related scenic spots.The emotion analysis of tourism destination image shows a positive tendency and great evaluation.Based on the research results,in order to improve the cultural tourism development level of Mogao Grottoes,it is suggested to dig deep cultural heritage resources,strengthen infrastructure construction,and improve management and service level.关键词
旅游目的地意象/内容分析法/莫高窟/文化遗产Key words
tourism destination image/content analysis/Mogao Grottoes/cultural heritage sites分类
经济学
